Developing, Maintaining and Tracking the Value Proposition

1.  The best source of Value Propositions for your products and/or services are your case studies and sources.

2. These case studies can be leveraged for a whole market.

3.  The Return and expected Benefits on the acquisition of your product and/or services are developed into a Value Proposition that is graphically described.

4.  The Value Proposition is then measured by the size of market addressed, and suitability of that Value for the Market.

  For Example:

A retail client acquires network services from a vendor to improve its response to customer; profit improvement is estimated at 20% per year.  Vendor develops and graphically represents a value proposition from the return on investment in this case study. This value proposition potential is sized based on the requirements for this kind of functionality, and compared with other possible value propositions for this and other markets